Briq is a luxury project comprising of 14 generous apartments in Caulfield, Melbourne by boutique developer Project Friday. Designed by Tecture, the sculptural forms and rich interiors of the project are opulent and timeless, while lush landscapes by Jack Merlo create abundant green spaces.
In response to the monochrome palette of finishes, Large Arts developed a style of image that fused the architecture and branding direction to create a harmonious blend of destaurated tones and soft lighting. This uncluttered approach allowed the materials feature, while subtly employed depth of field techniques enhance the sense of spaciousness throughout.
Imagining the experience of a resident coming home, the images follow a sequence that starts from approaching then entering the building, then takes the viewer on a journey through the rooms and features of the apartment.
A series of vignettes are employed during the journey to articulate unique points of difference in the design.